datawebotTikTok Ads Manager data: reporting, attribution and Top Ads
Map TikTok Ads Manager data by advertiser account, campaign, ad group and ad. Keep report definitions and attribution timing with results, and compare public Creative Center Top Ads.
Join reports using TikTok's native campaign IDs
TikTok Ads Manager assigns a unique ID to each campaign, ad group and ad. Campaign objective belongs above the ad-group delivery settings, while creative identity and format belong at the ad level. Retain the account and each native ID as join keys instead of matching rows by editable campaign names.
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| Record level | Useful fields to retain | Join and interpretation rule |
|---|---|---|
| Advertiser account | Account ID, business role, region, configured timezone and currency | Keep account scope with every export; timezone and currency define the reporting context. |
| Campaign | Campaign ID, objective, buying type and budget fields when returned | This is the objective and top-level budget context, not the ad creative. |
| Ad group | Ad group ID, placement, targeting, schedule, optimization goal and bidding settings | Delivery choices live here and can vary by campaign objective and product availability. |
| Ad | Ad ID, authorized identity, creative reference, format and destination details | Names and creative assets can change; retain the native ID and the version shown in the report. |
Store the report definition beside every metric
TikTok custom reports combine dimensions as row groupings with performance metrics as columns. Attribution and account settings affect what a number means, and some unique-person metrics are deduplicated rather than additive across campaign levels.
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| Report context | What to store | Why the value can change |
|---|---|---|
| Report grain | Selected dimensions such as day, campaign, ad group, ad or placement; selected metrics; report level | Different groupings answer different questions; supported metrics depend on the report definition. |
| Account settings | Advertiser ID, account timezone, currency and region | TikTok says campaign reporting and scheduling use the account timezone; account setup also sets reporting currency. |
| App-conversion attribution | Optimization event, click/view lookback window and the reporting date basis | For app-conversion reporting, TikTok documents ad-interaction date while a measurement partner may use conversion-event date. |
| Unique reach | Metric definition and aggregation level | Reach and frequency can be deduplicated across rows, so summing ad or ad-group values may overcount people. |
Choose Ads Manager or Creative Center by the question
These two surfaces do different jobs. Ads Manager works with advertiser accounts and the roles assigned in them; Creative Center is the public-facing route for selected creative examples.
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| Surface | Documented use | Boundary to preserve |
|---|---|---|
| Ads Manager and Business Center | An advertiser's campaign workspace, custom reports, account assets and team permissions | Analysts can view ads and reports; operator/admin permissions can allow edits or account settings. Use the role actually assigned. |
| Creative Center Top Ads | A free public source for trends and selected high-performing creative examples; TikTok’s Top Ads guidance says ads meet performance thresholds and have advertiser authorization to appear. | Treat as selected, authorized creative examples, not a complete ad archive or advertiser campaign/spend/conversion report. |
Content reviewed 2026-10-18.