Xiaohongshu (RED) Market Scraping
Extract product discovery notes, KOL content data, brand mention intelligence, and social commerce signals from Xiaohongshu (Little Red Book) — China's dominant lifestyle discovery and social commerce platform with 300M+ monthly users.
Data Types We Extract
Comprehensive coverage of Xiaohongshu's commerce surfaces — from product notes and KOL content to brand store data and cross-border demand signals.
- Product name and brand mention
- Price reference (CNY/USD)
- Note like and collect counts
- Comment count and sentiment
- Product category and tags
- Product title and SKU
- Listed price (CNY)
- Flash/limited sale prices
- Stock availability signals
- Brand certification status
- Creator handle and follower count
- Content category/niche
- Brand collaboration frequency
- Engagement rate (likes+collects/views)
- Verified/certified creator status
- Search ranking for product keywords
- Explore page placements
- Hot topic/hashtag rankings
- Category browse positions
- Trending product note detection
- Brand mention volume over time
- Share of voice by category
- Positive/negative sentiment ratio
- Price tier preference data
- Competitor brand comparison
- Foreign brand note volume
- Cross-border product interest signals
- International brand ranking in CN
- Daigou demand proxy signals
- Import product preference data
Platform Ecosystem
Xiaohongshu's commerce ecosystem blends UGC discovery, a tiered influencer network, live shopping, and brand storefronts into China's most trusted product recommendation environment.
Use Cases
From China beauty market intelligence to Gen Z trend research, Xiaohongshu data powers brand strategy and competitive intelligence for the world's most influential social commerce platform.
- Brand mention volume tracking
- Category share of voice analysis
- Positive/negative sentiment trends
- Emerging ingredient and product trends
- Price tier preference mapping
- Rising hashtag and topic detection
- Category explore trending signals
- Viral note pattern identification
- Seasonal trend emergence tracking
- Cross-category trend correlation
- Creator-brand pairing frequency
- Engagement rate by creator tier
- Post timing and cadence patterns
- Campaign note volume benchmarking
- Competitor KOL partnership mapping
- Product catalog depth comparison
- Pricing strategy benchmarking
- Sale frequency and discount depth
- New product launch tracking
- Availability rate monitoring
- Foreign brand organic note volume
- Consumer intent signal extraction
- Daigou demand proxy indicators
- Price sensitivity in note comments
- International brand ranking in China
- Gen Z category preference mapping
- Brand affinity signal extraction
- Aesthetic and lifestyle trend tracking
- Product attribute preference analysis
- Emerging brand discovery patterns
Sample Data Fields
A representative sample of the structured fields delivered in every Xiaohongshu dataset.
| Field | Example | Type |
|---|---|---|
| note_id | XHS-NOTE-abc123xyz | string |
| creator_handle | @美妆达人小雨 | string |
| creator_followers | 580000 | integer |
| creator_type | KOL | string |
| product_brand | La Mer | string |
| product_name | The Moisturizing Soft Cream 60ml | string |
| price_mention_cny | 2150 | float |
| note_likes | 34200 | integer |
| note_collects | 18700 | integer |
| note_comments | 892 | integer |
| category | Beauty > Skincare > Moisturizers | string |
| is_brand_collab | true | boolean |
| has_shop_link | true | boolean |
| hashtags | 护肤, 大牌护肤, 敏感肌 | string |
| note_type | Image Note | string |
| scraped_at | 2025-07-12T16:00:00Z | timestamp |
About Xiaohongshu
Xiaohongshu (Little Red Book / RED) is China's leading lifestyle discovery platform with over 300 million registered users, predominantly young urban women. The platform blends Instagram-style content sharing with Pinterest-like discovery and direct commerce, making it the first destination for Chinese consumers researching beauty, fashion, travel, and home décor products. Product recommendations from KOLs (key opinion leaders) and KOCs (key opinion consumers) carry extraordinary influence in driving purchase decisions.
DataWeBot extracts Xiaohongshu product listings, brand store data, pricing, and content engagement metrics to deliver the social commerce intelligence brands need to succeed in China's most influential product discovery channel.
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Frequently Asked Questions
Everything you need to know about our ecommerce data extraction services.
Xiaohongshu (Little Red Book / RED) is China's dominant lifestyle and social commerce platform — a hybrid of Instagram and Pinterest with integrated shopping. With 300M+ monthly users (80% female, 70% Gen Z/millennial), it is the primary product discovery and consumer trust-building channel for beauty, fashion, travel, and lifestyle brands in China.
Yes. We extract creator notes including follower count, engagement metrics (likes, collects, comments), brand collaboration signals, product mentions, price references, and category/hashtag data — enabling KOL marketing intelligence and brand collaboration analysis.
Yes. By monitoring brand mention volume, note sentiment, and engagement patterns over time, we build brand share-of-voice and sentiment trend databases — enabling brand health monitoring and competitor analysis on China's most influential product discovery platform.
Yes. We extract product catalog data from officially certified brand stores on Xiaohongshu, capturing CNY pricing, sale prices, and stock availability signals from the platform's integrated shopping feature.
Xiaohongshu is the primary trust-building channel for international brands in China. Consumer trust (zhong cao — being 'planted') on RED directly precedes purchase decisions. We track overseas brand note volume, consumer interest trends, and cross-border product preference signals for international market entry intelligence.
Standard schedules update daily for brand mention monitoring. Trending topic and viral content detection can be configured for near-real-time tracking for campaign launch monitoring.
Yes. We offer unified China social commerce intelligence combining Xiaohongshu, Douyin (TikTok China), WeChat Mini Program shops, and Weibo for complete China digital commerce coverage.
Data is delivered via REST API, webhook, or file downloads (JSON, CSV, Parquet). Custom schemas for China market intelligence platforms, brand monitoring tools, or KOL campaign analytics are available.
We extract only publicly available note and product data in compliance with applicable Chinese data laws (PIPL, DSL) and international privacy standards, targeting public creator content and brand catalog data only.
Yes. We monitor trending hashtag volumes, category explore placements, and viral note detection — providing early trend signals for product categories gaining consumer attention on RED before mainstream retail adoption.