Trendyol Market Scraping

Yes. Trendyol runs layered pricing with original prices, campaign discounts (indirim), coupon overlays, and flash deals that stack in complex ways. We extract every pricing layer including the effective final price, discount percentage, campaign name, and coupon applicability. During major events like Efsane Gunler (Turkey's equivalent of Black Friday), we increase extraction frequency to capture rapidly changing deal prices in near real-time.

Yes. Trendyol's marketplace hosts over 250,000 sellers, each with individual storefronts and product catalogs. We extract seller profiles, ratings, product counts, fulfillment capabilities, and response metrics. For brand stores, we capture curated collections, brand-specific promotions, and storefront merchandising data. This enables comprehensive seller landscape analysis and competitive monitoring.

Yes. Trendyol's favorite (begeni) system is a strong leading indicator of product demand — popular products can accumulate tens of thousands of favorites before purchase conversion. We capture favorite counts at regular intervals, enabling trend detection and demand forecasting. Combined with review velocity and bestseller list tracking, this provides a multi-signal demand intelligence layer unique to the Turkish market.

Trendyol uses a React-based frontend that loads product data, pricing, and availability dynamically after initial page render. The platform also employs sophisticated anti-bot measures including device fingerprinting and behavioral analysis. Our headless Chrome infrastructure fully executes JavaScript, manages session state, and uses residential Turkish IP addresses to ensure reliable extraction with 99%+ success rates across all product categories.

Yes. Trendyol Go (instant delivery for groceries, food, and essentials) and Trendyol Dolap (secondhand fashion marketplace) are both covered. For Trendyol Go, we extract product availability, delivery ETAs, restaurant menus, and pricing by location. For Dolap, we capture listing details, condition grades, pricing, and seller profiles. Both services provide valuable competitive intelligence for quick-commerce and circular economy analysis.

Yes. All extraction is natively configured for Turkish language content and Turkish Lira (TRY) pricing. Product names, descriptions, reviews, and category paths are captured in their original Turkish text with proper character encoding. We also handle Turkish-specific product attributes like beden (size), renk (color), and kumaş (fabric) that are standard across Trendyol's fashion categories. Currency conversion to USD or EUR is available as an optional enrichment.

Yes. As Trendyol expands internationally across Europe and the Middle East, we monitor cross-border product availability, localized pricing in different currencies, and assortment differences between markets. This includes tracking which Turkish brands and sellers are expanding internationally through Trendyol's platform, and how pricing strategies differ between domestic and international storefronts.

Standard monitoring runs on configurable schedules from hourly to daily depending on your use case. For competitive pricing intelligence, most clients monitor key SKUs and categories every 2-4 hours. During major campaign events like Efsane Gunler, we support burst extraction at 15-30 minute intervals to capture flash deal pricing and rapid inventory changes. Historical data is retained for trend analysis and campaign benchmarking.

Trendyol is Turkey's largest ecommerce platform, originally founded as a fashion-focused marketplace and now covering categories from electronics to groceries. It processes hundreds of millions of orders annually and serves over 30 million active customers. Backed by Alibaba Group as a major investor, Trendyol has expanded into quick commerce (Trendyol Go), secondhand fashion (Dolap), and international markets across Europe and the Middle East.

Efsane Gunler (Legendary Days) is Trendyol's flagship promotional event, roughly equivalent to Black Friday in Turkey. It typically runs for multiple days with deep discounts, flash deals, and stacked coupon promotions across all product categories. Unlike single-day events, Efsane Gunler often spans a week or more, with new deals refreshed daily. It is the highest-traffic and highest-GMV event on the Turkish ecommerce calendar.

Trendyol Express is the platform's fast-delivery service that offers same-day or next-day delivery for eligible products. Products must be stored in Trendyol's fulfillment warehouses to qualify for Express delivery. This service gives sellers a significant competitive advantage in search rankings and conversion rates, as Turkish consumers increasingly prioritize fast delivery when choosing between similar products.

The favorite count on Trendyol shows how many users have added a product to their wishlist. Unlike a simple vanity metric, the favorite count serves as a strong leading indicator of demand because many Turkish shoppers save products and wait for price drops before purchasing. Products with high favorite counts often see large sales spikes during promotional events, making this metric valuable for demand forecasting.

Trendyol operates as a hybrid platform combining its own first-party inventory with a marketplace of over 250,000 third-party sellers. Sellers can choose to fulfill orders themselves or use Trendyol's fulfillment infrastructure for faster delivery. Each seller has a storefront with its own ratings, product catalog, and performance metrics. Trendyol charges sellers a commission on each sale that varies by product category, typically ranging from 5% to 25%.

Trendyol Dolap is a peer-to-peer marketplace for secondhand fashion integrated within the Trendyol ecosystem. Sellers list pre-owned clothing, shoes, and accessories with condition descriptions and photos, and buyers can purchase them alongside new items. Dolap reflects the growing circular fashion trend in Turkey, where consumers increasingly value sustainability and affordable access to premium brands through resale channels.