Rakuten Ichiba Scraping

Yes. Our primary focus is Rakuten Ichiba, Japan's largest online marketplace, where we extract full Japanese-language product data including kanji product names, specifications, and seller information. We also cover Rakuten France, Rakuten Germany, and Rakuten Taiwan where relevant. All Japanese content is delivered natively with optional Romanization.

Rakuten's Super Points system means the effective consumer cost differs from the listed price by the points earned. We extract the listed price, the points multiplier for each product, and use ML-based models to calculate the effective post-points price so your competitive analysis reflects the true consumer cost rather than just the sticker price.

Rakuten's marketplace is built around individual merchant shops rather than product-level listings. We extract both product-level data and the associated shop profile data including shop name, years in operation, review count, average rating, shipping policies, and loyalty program offerings — giving you a complete picture of the competitive seller landscape.

Yes. Rakuten runs several major annual campaigns including Rakuten Super Sale, Super Deal, and the Marathon event where points multipliers are dramatically increased. We monitor these event periods specifically, capturing the effective discounted prices, point bonus levels, and time-limited deal structures that characterize Rakuten's unique promotional model.

Yes. Our NLP-powered extraction pipelines are tuned for Japanese-language specification tables, which often include JIS (Japanese Industrial Standards) references, Japanese measurement standards, and unique product attributes common in Japanese retail (e.g., tatami sizing, watt-hour ratings per Japanese electrical standards). These are extracted and optionally translated.

Our primary expertise is Rakuten's product marketplace (Rakuten Ichiba). Rakuten Travel accommodation data extraction is available as a separate service for clients in the hospitality industry. Other Rakuten verticals like Rakuten Books and Rakuten Fashion can be configured on request under enterprise plans.

Rakuten Ichiba and Amazon Japan together account for the majority of Japanese e-commerce. We extract structured data from both platforms using consistent field schemas, enabling direct cross-platform comparison of pricing, product availability, seller presence, and category coverage. Many clients use both feeds together to build a complete Japanese market pricing model.

Rakuten Ichiba uses dynamic JavaScript rendering and region-specific access controls that require Japanese residential IPs and browser fingerprints tuned to Rakuten's detection signatures. Our infrastructure uses Japan-based residential proxies, behavioral simulation calibrated to Rakuten browsing patterns, and headless browser rendering to achieve a 99.5%+ success rate across all Rakuten Ichiba pages.

Rakuten Super Points (now called Rakuten Points) is one of Japan's most widely used loyalty currencies, earned on purchases across Rakuten Ichiba and redeemable across the entire Rakuten ecosystem including travel, banking, and mobile services. Points are typically earned at 1% of purchase value, but multipliers during campaigns can push effective earnings to 10-40%. This points ecosystem creates strong customer lock-in and makes Rakuten's effective pricing significantly lower than the listed price for loyal shoppers.

Unlike Amazon where multiple sellers compete on a single product page, Rakuten Ichiba is organized around individual merchant storefronts, each with its own branded shop page and unique product listings. This means the same product from different sellers appears as separate listings with different URLs, descriptions, and pricing. Sellers invest heavily in customizing their shop pages with banners, promotions, and brand storytelling, making Rakuten more like a virtual shopping mall than a product catalog.

Rakuten runs several flagship sales events throughout the year. The Rakuten Super Sale occurs quarterly and features steep discounts with boosted point multipliers. The Rakuten Marathon rewards shoppers with increasing point multipliers for each additional shop they purchase from during the event period. Other notable events include Rakuten Super Deal for daily flash offers and Okaimo no Marathon for sustained multi-shop shopping incentives. These events drive a disproportionate share of annual GMV.

SPU is Rakuten's tiered loyalty program that rewards customers with higher point multipliers for using multiple Rakuten services. For example, having a Rakuten credit card adds +2x points, using Rakuten Mobile adds +4x, and using Rakuten Books adds +0.5x. A customer who uses many Rakuten services can earn up to 16x points on every Rakuten Ichiba purchase, creating a powerful incentive to stay within the Rakuten ecosystem for all online shopping.

Rakuten Ichiba is Japan's largest e-commerce marketplace, competing closely with Amazon Japan for market leadership. It hosts approximately 56,000 merchants selling over 370 million products. Rakuten's domestic market share in Japanese e-commerce is estimated at around 25-28%, and the platform's strength lies in categories like food and beverages, fashion, and home goods where Japanese consumers prefer browsing curated shop experiences over standardized product listings.

Rakuten Ichiba attracts a wide range of merchants, from small family-run specialty shops to major Japanese retail brands. Many sellers are traditional Japanese retailers who established online storefronts on Rakuten as their primary e-commerce channel. The platform is particularly strong in artisanal food products, regional specialties, fashion boutiques, and licensed character merchandise. Rakuten charges merchants monthly fees plus sales commissions, which means sellers tend to be established businesses rather than casual individual sellers.